The Standard, Designed By Morris Adjmi, Opens In New Orleans’ South Market District
This Spring saw the opening of The Standard, New Orleans’ most ambitious luxury condominium and top-tier retail space in the burgeoning South Market neighborhood. As the tech industry migrates from Silicon Valley to friendlier and more affordable zip codes, downtown New Orleans is transforming into one of the most desirable home bases for up-and-coming entrepreneurs. The Standard, designed by architect Morris Adjmi, targets Millennials on the move, and on the rise. It is the fourth building in the South Market District, a $450-million mixed-use, transit-oriented development, with 89 available units.
The 15-story building on Julia Street’s Gallery Row is in the center of NOLA’s historic Arts and Warehouse Districts. Adjmi’s forward-thinking design speaks to the classic nature of the city, without being derivative. Custom walnut-finish cabinetry is milled by local craftspeople, and bathrooms feature Mosaic Statuario herringbone tile. Hand-laid, saw-cut white oak flooring provides light and ballast, consciously considering both form and function, with an eye toward warmth and comfort.
When asked, “Why New Orleans, now?” Matt Schwartz, a principal at The Domain Companies, local developers of the site, says, “There is nowhere else in the world like New Orleans, with its unique culture, history and people. It’s an exciting time to be in the city right now. In recent years, New Orleans has grown into a dynamic market, fueled by large-scale reinvention of the city’s education, healthcare, and public housing systems, as well as explosive growth in entrepreneurship, investment in infrastructure, and a rapidly diversifying economy.”